When a Product is Marketed as Natural Beware!

Have you ever fallen into the trap of believing labels that claim ‘Natural’?artificial juices

 

A clean, nice, ‘Green Package’ that looks attractive – must be good? After all it’s ‘Natural’, right?

 

Blinded by the packaging you buy this ‘Natural’ product, only to be disappointed later.

 

As it often turns out – ‘Natural’ is not really natural after all.
There are many examples of labeling that are misleading.
Here is a great one and an expensive one as well.

 

Naked Juice Co. promoted and advertised it’s Naked Juice line as ‘Natural’, but as it turned out, they were compelled by a lawsuit to remove ‘All Natural’ from their label because it was misleading the consumer.

 

So, they removed the phrase “All Natural” from their label and will pay $9 million dollars to settle the lawsuit concerning their mislabeling.

 

What displeased heath minded consumers most regarding their so called ‘Natural’ contents was the conventional soy (from GMO sources), a corn derivative ingredient (extremely likely from GMO corn) and an alternative sweetener called Fructooligosaccharide.

 

When I think about a healthy drink, those ingredients certainly don’t come to mind.


Avoiding These and Other Similar Ingredients

 

We all can fall into the trap of clever marketing.

 

Next time you fall for green packaging or a product labeled as ‘Natural’ just read the ingredients carefully before buying.

 

I have a marketing background and have fallen into this ‘Natural’ trap myself.  I know these are clever marketing buzz words and  I should have known better. Live and learn.

 

But what is important is that we don’t repeat mistakes, read labels and refuse to consume unhealthy ingredients.

 

Your Best Bet – Organic and NON GMO

 

If you want to avoid the above mentioned ingredients and you don’t feel like reading every label. Your best bet is to buy Organic and NON GMO labeled food.  By choosing Organic and NON GMO labeled food you can significantly reduce your chances of consuming undesirable ingredients.

 

Most of the time this works well, but not 100% of the time. From time to time a large food company comes up with an organic line, while knowing little about what organic consumers really want.  Although these brands may be organic, they add all kinds of unnecessary and undesirable ingredients. Here is an example: Organic Peanut Butter by a major brand: http://proorganicliving.com/2013/03/15/avoid-these-unpleasant-suprises-by-reading-labels

 

By the way

 

Very few consumers know that Naked Juice is owned by Coca-Cola.  Just as Dasani and Aquafina water are owned by Coca-Cola and PepsiCo respectively.  Whenever you see large companies jumping on the organic and natural bandwagon it is a cause for concern.  Check their ingredients carefully!
 

Making Your Own Refreshments

 

You can make fun drinks at home from ingredients you know and trust – here are few examples:

Cool summer drinks http://proorganicliving.com/2012/06/27/3-healthy-cool-and-easy-to-make-summer-drinks/

Soul warming winter drinks http://proorganicliving.com/2012/10/30/fall-winter-warming-spiced-drinks/

 

Just Remember

 

Regulations governing the use of terms such as ‘Natural’ are very broad.  Read the ingredients or look for organic and NON GMO labels and remember that ‘Natural’ can be a clever marketing ploy.

 

If you have any comments or suggestions, please post it below.

 

Sources:

 

http://blogs.laweekly.com/squidink/2013/07/naked_juice_settles_suit_over.php

http://www.takepart.com/article/2013/07/18/naked-juice-settles-lawsuit

http://www.law360.com/articles/455162

2 Comments

  1. I didn’t know that about ‘naked juice’. I’m pretty much a tea, coffee and water drinker, so I haven’t fallen into that particular traps, but I have to admit, I have been fooled by green-washing on occasion too. You are right, becoming an avid label reader is pretty much the only way to be sure of avoiding the nasties.

  2. Tania Belkin /

    You are right Kirsten. Getting your children to read labels is a whole new story. :)

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